About
Building a strong brand begins with a clear vision
I’m Justine Grosset, French brand strategist, marketing consultant and independent copywriter based between Paris and Geneva.
For several years, I’ve partnered with creative entrepreneurs, luxury brands, agencies and studios in shaping their brand platform and developing their content strategy.
Through my studio, justinegrosset.com, I work with luxury maisons and art de vivre brands to design coherent brand strategies and identity-driven storytelling.
Before founding my studio, I worked as a Marketing Manager and Training Director within prestigious luxury and premium brands (CHANEL, CHLOÉ, The Kooples, IWC, Richemont group...). These experiences confirmed one thing: a strong brand is built on clarity, a clear message, a defined positioning and a narrative rooted in a unique identity.
This is the expertise I now share through ÉCLORE, a comprehensive online framework designed to help you:
Build a distinctive and structured brand identity
Clarify your vision, mission and values
Bring your brand to life through intentional strategy and impactful communication
FORBES
The strategic approach developed within the ÉCLORE programme is part of a broader reflection on brand building, conceived as a system articulating identity, narrative and experience.
This vision was recently highlighted in a portrait dedicated to Justine Grosset by Forbes France, as part of its Quintessence du luxe feature, which explores the trajectories and visions contributing to the evolution of luxury and entrepreneurship today.
While the ÉCLORE programme was created to make brand strategy accessible to everyone, the mentorship version with Justine goes further. It’s a dedicated moment to bring my strategic and creative expertise directly to your project.
Across 3 hours of coaching (scheduled in 1 to 3 sessions), we clarify your positioning, brand narrative and brand foundations, so you can build a brand identity that is clear, embodied and long-lasting.
It’s a personalised experience designed for those who want to gain autonomy while benefiting from expert guidance and a genuine strategic dialogue.
My conviction
A brand platform isn’t reserved for large companies or luxury brands, even though they all understand its impact.
It’s an accessible, transformative framework that helps any founder find their place, express their identity and communicate with meaning.
I often describe it to my clients as a compass, a guiding thread for strategic, editorial and creative decisions.
ÉCLORE is hybrid. It's a unique structured method shaped by my experience, combined with a human and practical approach to brand building.
My approach
I see brand strategy as foundational work : essential for any project, regardless of its maturity, market or budget.
Marketing isn't abstract theory; making it clear and real is the first step in giving every entrepreneur access to success.
Finding the right words, the right codes, ease and confidence in decision-making begins with a clear brand identity.
The ÉCLORE approach is built on 3 pillars:
to give your brand a defined direction.
to express your uniqueness consistently over time.
the confidence you gain by fully embodying your identity.
Investing in your brand is a decisive step.
I’m here to help you choose the right format or the most aligned support for your needs.