The most comprehensive method to build a strong, desirable and distinctive brand
Discover the complete curriculum of ÉCLORE, a one-of-a-kind online course designed to help you develop your brand platform step by step and shape a clear, meaningful brand identity.
Through a blend of strategy, creativity and hands-on application, you will learn how to articulate the essence of your brand, structure your message, and grow your project on solid foundations.
ÉCLORE is a hybrid learning experience that takes you from intuition to structure, and from reflection to execution. Each module combines learning, guided exercises to develop your complete brand identity.
14 video lessons, including 12 thematic module videos, covering everything that defines a strong brand
A concise and impactful format blending marketing theory, real-life business examples and strategic explanations
Lifetime unlimited access so you can learn at your own pace
An illustrated workbook gathering the essential concepts of brand strategy and communication
Step-by-step activities to apply the concepts directly to your project
A logical and intuitive progression, from positioning to your brand’s sensory universe, visual identity and tagline.
Ready-to-use, customisable templates: brand book, brand lexicon, editorial guidelines, content calendar
Clear, structured formats that help you save time and money and elevate your communication
A fully self-paced framework version to move freely and independently through the method
A mentorship program including 3 hours of individual coaching with Justine Grosset to refine, validate and strengthen the coherence of your brand strategy
Each module guides you through the construction of your full brand platform, from strategic foundations to storytelling, expression and brand implementation.
Introduction
My guidance on how to make the most of your learning experience.
Understand what truly defines a strong brand, far beyond a simple logo or visual identity.
Identify your market landscape, codes and competitors. Clarify your unique place, your pricing logic, your target audiences and personas.
Define your brand’s “why” and long-term direction through these 2 complementary strategic pillars.
Turn your values into a powerful lever for coherence, customers attraction and loyalty.
Find the tone, attitude and codes that make your brand memorable, intentional and unmistakably yours.
Craft sincere, differentiating messages that inspire trust and desire - whatever your industry, products or services.
Learn to tell your brand’s story through a structured, aligned and engaging narrative.
Explore the visual, verbal, audio, olfactory or tactile elements that bring your brand universe and storytelling to life.
Give shape to your communication: voice, cadence, editorial direction, consistency across channels.
Capture the essence of your brand in a compelling, unifying narrative.
Gather all your brand elements into a clear, professional and actionable document to be shared with internal and external stakeholders.
Conclusion
Reflect, refine and deploy your brand platform with clarity and confidence.
✔ Build a complete, structured and cohesive brand platform
✔ Shape a clear, distinctive and meaningful brand narrative
✔ Structure your messaging and editorial strategy with confidence
✔ Create a professional brand book to guide all your future marketing & communication efforts
✔ Communicate with clarity, intention and consistency with your audience, clients and commercial partners
If you’re not sure which version fits your needs, your pace or your ideal level of support, take two minutes to discover the format that suits you best.