A brand clarity framework inspired by French luxury branding
Uncover the roots of an authentic brand and grow a communication strategy that feels clear, confident and aligned.
With a structured method used by top French luxury brands, ÉCLORE guides you step by step to reveal the essence of your brand, clarify your positioning, brand message, and confidently make the right strategic decisions for your business.
Your communication doesn’t yet reflect the value of your work
You struggle to articulate what truly sets your brand apart
Your marketing actions feel inconsistent or lack impact
Your branding currently begins (and ends) with a logo
You want a brand that reflects your creative vision with consistency and depth
ÉCLORE helps you establish the solid foundations of your brand identity, define your positioning, and articulate your storytelling with clarity through the creation of your brand platform.
A strategic yet intuitive approach designed to demystify marketing and help you grow a brand that is strong, consistent and deeply authentic.
Your strategic compass
To grow and evolve, every brand needs strong roots and a clear direction. Rooted in the precision of French luxury branding, this method helps you build a brand that feels both intentional and unmistakably yours.
A brand foundation (brand platform) is essential to:
Build a strong and desirable brand
Stand out from competitors
Structure your messaging and personal branding
Bring your audience together around a clear, inspiring and memorable storytelling
Make better strategic choices with purpose and direction
Increase the impact of your marketing actions while spending less
ÉCLORE gives you a step by step methodology proven by years of experience along luxury groups, actionable tools and ready-to-use resources to turn your ideas into a clear and compelling brand identity.
A hybrid approach between brand strategy and marketing fundamentals, rooted in the precision of French luxury branding and the creativity of intuitive exploration.
Choose between a fully self-paced version or a hybrid programme that combines e-learning with 3 hours of personalised mentorship with Justine Grosset.
Discover the version that fits your needs and start building a unique brand identity that communicates your business difference with clarity.
A French-designed method rooted in the excellence and precision of luxury brand strategy. ÉCLORE is built around a clear pedagogical approach that connects strategic thinking with practical implementation:
14 video lessons, organised by thematic modules: brand positioning, vision, mission, brand values, personality, brand message and more
A guided activity workbook to apply the method directly to your project
Ready-to-use templates to help you structure your ideas and communication
If you choose the mentorship version: 3 hours of 1:1 guidance with Justine Grosset to refine, adjust and anchor your strategy
Lifetime access to the programme and all video replays
A brand, whether product-based, service-based or personal, is not just a logo or an aesthetic. It lives, evolves and expresses itself across every touchpoint.
There are countless resources about brand strategy online. But accumulating information rarely creates clarity. Instead of scattered ideas and inconsistent actions, you’ll follow a structured path that gives shape, clarity and direction to your brand.
ÉCLORE is designed as an action-oriented, transformative experience that helps you absorb key concepts, master them, and most importantly : apply them to your current and future projects thanks to a lifetime access.
A complete framework to align brand strategy, creativity and authenticity
Define your positioning and articulate what makes you different
Identify and communicate your value clearly so your audience understands why your offer matters
Build a strong foundation for consistent and inspiring communication across all channels (website, social media, packaging, newsletters…)
Make strategic decisions with clarity and confidence
Strengthen your brand’s desirability and credibility
Create long-term foundations for sustainable, aligned growth
About the founder
Brand & Marketing Strategist for the luxury industry I Independent Copywriter
With over ten years of experience in marketing, training and brand development for luxury maisons and lifestyle entrepreneurs, I created ÉCLORE to make brand strategy accessible to anyone who wants to reveal the singularity of their project.
I believe that a brand platform is a transformative tool : one that provides direction, unity and meaning. ÉCLORE is the synthesis of my expertise in marketing and communication, my e-learning experience, and my entrepreneurial vision.
Through this programme, one of the most comprehensive available today, I share my proven method to help you move forward with clarity, coherence and confidence. Thanks to a mentorship option learn with personalised strategic guidance.
They grew their brand with ÉCLORE : discover what they say about the program
Together, we planted the seeds of their success. Discover the stories of entrepreneurs and professionals who chose ÉCLORE to build their brand identity.
Marketing & communication project manager for a luxury fashion brand
I handle marketing and communication for a new luxury fashion brand. I needed to strengthen my overall marketing knowledge, especially to understand the difference between communication and marketing, which was still blurry for me before joining the programme.
ÉCLORE exceeded my expectations ! Each topic is explored in depth, with clear examples and highly comprehensive resources that were incredibly helpful. Every module brought value, but I particularly loved the sessions on benchmarking, vision and mission. The mentorship was especially valuable : Justine’s listening, guidance and feedback made all the difference.
ÉCLORE is a complete programme, and I recommend it without hesitation. Being able to follow it at my own pace was a real advantage. The mentorship option enriches the experience even further: speaking directly with Justine brings everything to another level.
If I had one piece of advice for anyone hesitating? Go for it ! it’s a clear, comprehensive and pressure-free framework that you can follow at your own pace.
Hunty App founder
I had been working alone on my entrepreneurial project for a few months while keeping my full-time job, and I needed motivation and clarity.
The mentorship included with the programme was exactly the accelerator I needed. We scheduled 3 coaching sessions. Each one helped me reflect on the modules I had completed and gain confidence in the decisions I was making to build my brand foundation. We ended every session with Justine’s tailored advice to help me get the most out of the next video lessons, based on my challenges.
My brand identity is now clear, and I’m deeply grateful ! The programme and the mentorship gave me all the tools (and many templates!) to finally bring my project to life.
Men fashion entrepreneur
ÉCLORE helped me sort through and organise my many scattered ideas. The online marketing framework allowed me to step back, identify the key elements of my project and translate them into a powerful brand strategy.
I now have a full brand foundation and a marketing plan that gives me confidence and clarity.
I truly appreciated learning from Justine’s experience through her videos and resources. Her sense of precision and relevance is remarkable. Having access to this level of expertise through the programme was invaluable.
Freelance designer
When I created byAlexine, my goal was to turn my love for illustration into a business. Marketing and communication felt entirely visual to me : logo, website layout, social media… and I struggled to articulate my business offer clearly.
I was missing a guiding line, a foundation to build and grow my brand. As soon as I started ÉCLORE, I realised I had been working on the wrong basis. The visual world I knew so well was only a tiny part of what building a brand actually means. Through the videos, I learned essential marketing concepts thanks to clear examples. I completely rethought the foundations of my brand. It took a lot of reflection and a full reorganisation, but it was transformative.
Now that my brand foundation is established, every action I take feels right. Communicating and creating new products has become much easier and much more aligned with my brand universe.
Download it and assess your brand in just a few minutes
Wondering if ÉCLORE is the right fit for your project? Not sure which version to choose?
Book your free discovery call with Justine or take the quick test to find your recommended framework.
This French or English training program is designed for entrepreneurs, independent founders, creatives, consultants, designers, coaches and small businesses aiming for a strong and distinctive brand presence. No prior knowledge of marketing or brand strategy is required.
Absolutely. ÉCLORE will help you validate the decisions you’ve already made, ensure that they align with your goals, and give you tools, examples and guidance to overcome remaining blocks and deepen your strategic thinking.
You can dedicate as much time as you need. ÉCLORE includes 14 in-depth video lessons supported by a workbook. Time for reflection is key: the goal is to apply each concept directly to your business project. By the end of the programme (followed at your own pace) you will have fully formalised your brand identity. You have lifetime, unlimited access to all content.
Yes. You get instant access to the full programme and all downloadable resources as soon as you log in. You’re free to move through the lessons at your own rhythm or revisit modules whenever needed. The program follows a clear pedagogical flow, guiding you step by step through the creation of your brand platform.
You can complete the training while benefiting from 3 hours of personalised mentorship with Justine Grosset, a French luxury branding expert. These sessions can be scheduled in advance (3 1:1 coaching calls) or used whenever you need support during your learning journey.
Together, you validate the relevance of your decisions and ensure the coherence of your brand foundation.
Please note: mentorship is here to guide your reflection, not to deliver your full brand strategy or brand book on your behalf.
Yes. To make this programme accessible to as many people as possible, a 3-installment payment plan is available. The investment required for the programme has been set thoughtfully to support your commitment and help your project grow, while remaining as accessible as possible.